Nutrition Locker is the procurement platform sports dietitians built for themselves — a single account, a vetted catalog, and a standard high enough that an athlete's career can sit on top of it.
Nutrition Locker started where most useful things start — somebody got tired of the workaround.
Sports dietitians spend an absurd amount of their week on logistics. Logging into a half-dozen vendor portals to fulfill a single training-table order. Hunting Certificates of Analysis brand-by-brand before every season. Re-confirming certifications that quietly lapsed mid-year. Reconciling invoices, juggling MOQs, and trying to remember which rep at which company is the one who actually answers email.
None of that is the work. The work is the athlete in front of you and the plan you're trying to defend.
The retail supplement industry is enormous and almost entirely organized around shelf-space economics — proprietary blends, vague claims, sub-clinical doses, ingredients sourced from whatever mill was cheapest that morning, and labels designed to look like science instead of disclose it. The brands that actually do the work — that pay for the certifications, the third-party testing, the full-disclosure labels, the Certificates of Analysis — are the exception, not the rule.
For RDs who feed pro and Olympic athletes, the cost of a wrong product is a failed test, a suspended athlete, a legal exposure, and a career conversation. The cost of a wrong product for a sports nutrition brand is, in most cases, a slightly more crowded refund queue. Those incentives don't line up.
So Nutrition Locker is operational. One platform. One login. One PO. Every Vendor required to carry sport-grade certification at the SKU level — NSF Certified for Sport, Informed Sport, BSCG, or TruShield — before product reaches your cart. Every label transparent. Every dose meaningful. Every manufacturer GMP-compliant. Vendor-reported certification status tracked so a delisted SKU gets flagged and recent purchasers get notified. Centralized order history by team, athlete program, and season.
The platform doesn't try to be everything to everyone. It tries to be one thing — the place where credentialed Sports RDs can source vetted product without the side quest — and it tries to be that thing for real.
That's the whole product. The catalog, the certifications, the procurement workflow, the oversight — every feature exists to serve that line. If something doesn't, we don't build it.
No tech founder who interviewed a few dietitians and called it research. The platform was designed by someone who lived the procurement nightmare for years — and the catalog is overseen by an active NFL Sports RD whose job is to defend every product handed to a pro athlete.
A working Sports RD who spent years pulling certified product from a fragmented supplement industry and decided the workflow itself was the problem. Every page of the platform — the catalog filters, the cert verification logic, the team-level order history, the reorder flow — exists because a working RD said it had to.
An active NFL Sports Dietitian reviews the catalog. Certifications are confirmed. Brands that drop standards get delisted. New SKUs are vetted before they hit the shelf. The standard isn't aspirational — it's enforced by someone whose career depends on getting it right every Sunday.
Every decision the platform makes — what to stock, who to onboard, how to display a label — runs through these four. They're the operating system.
If a Vendor's SKU isn't NSF for Sport, Informed Sport, BSCG, or TruShield certified, it doesn't go in the catalog. The bar isn't case-by-case. It's the floor.
No proprietary blends. No vague "complex" callouts. If it's in the formula, it's on the label at a clinically meaningful dose. RDs shouldn't have to guess.
A working Sports RD built the platform. An active NFL Sports RD oversees what gets stocked. This isn't a marketplace optimizing for vendor revenue — it's a procurement tool optimizing for the people defending an athlete's career.
We don't ship features that look good in a deck and don't help on a Tuesday. Every workflow has to make an RD's actual week shorter, calmer, or more defensible. If it doesn't, we cut it.
Nutrition Locker is in active build mode. The directory is growing weekly. The catalog deepens with every vendor that clears the bar. Here's the lay of the land.
Featured vendors live (Momentous, HumanN, Honey Stinger). Account onboarding open to credentialed Sports RDs. Catalog and procurement workflow in active iteration with founding RD users.
Additional certified vendors landing. Team-level reorder, shared shopping carts for multi-RD organizations, exportable order history for compliance and audit.
Real-time SKU-level certification status with delisting alerts, an integrated Certificate of Analysis library, and per-brand audit history. Built for the RD who has to be able to answer "what changed" without a phone call.
Access is open to credentialed Sports RDs and team performance staff. Tell us about your program — we'll get you set up.